Shops and food sellers
Share your number, let customers order in the chat and pay, and see every order in one place.
Customers send MENU, order from your price list and pay by a secure link, in the chat they already use.
Most small businesses already sell in chats. WhatsApp Selling turns the chat into a shop: the customer asks for your price list, chooses items, confirms, sends an address and pays. You get the order and the payment, the buyer gets a receipt and a delivery code, and nothing needs to be installed. If you already have a website or shop system, keep it: we read your product list and send each order to your system, or you create orders from your site with one API call.
Share your number, let customers order in the chat and pay, and see every order in one place.
Let the website stay the source of prices and orders while WhatsApp becomes another way to buy.
Create orders, listen for order.paid and fulfil with the API; no checkout to build.
Connect your WhatsApp number and add your business details under Take Payments.
Add your products and prices, then switch on Take orders in this chat.
Send MENU to your number and place a test order.
Create a free account, add your products, then switch on ordering for your WhatsApp number.
POST /v1/orders, authenticated with your X-IdentifyOrg-Key header.
{
"reference": "WEB-1001",
"customer": { "name": "Tunde Bello", "email": "tunde@example.com", "phone": "08031234567", "address": "12 Admiralty Way, Lekki" },
"items": [
{ "product_id": "prod_8f2a..." , "quantity": 2 },
{ "name": "Gift wrap", "unit_price": 500 }
],
"delivery_fee": 1500,
"redirect_url": "https://yourshop.com/orders/WEB-1001/thanks",
"whatsapp_channel_id": "5b1f3c1e-...", // optional
"metadata": { "cart_id": "c_991" } // optional: comes back on every webhook
}{
"id": "so_4c1d...",
"reference": "WEB-1001",
"status": "awaiting_payment",
"total": 32000.0,
"currency": "NGN",
"checkout_url": "https://identifyorg.com/pay/mp_3f9a...",
"payment_reference": "mp_3f9a...",
"duplicate": false,
"whatsapp": "sent"
}When the test convinces you, the developer section shows exactly how to connect it: the endpoint, the request and response, SDKs for your language and webhooks.
No. Add your products in the dashboard and customers order in the chat. If you have a website, you can keep it and connect it.
The buyer is the WhatsApp number they write from, and after paying they get a delivery code to give you at handover.
Yes, updates about their own orders and bookings, once we have looked at your business. Every update ends with a way to reply STOP.
No. They use WhatsApp as usual.